EDITORIAL STANDARDS
Clear sources. Useful distinctions.
Our job is to make the industry easier to assess, not to turn marketing claims into rankings.
What belongs in the directory
Products that generate research responses, simulate audiences, activate research-based personas or augment collected research samples. We list individual products as well as their providers. An AI interviewer talking to real people is not, by that fact alone, a synthetic respondent.
How profiles are prepared
We use provider-original product pages, documentation and announcements to establish described capabilities. Each profile links to its source and records when it was checked. Categories are editorial classifications for discovery; a product can have capabilities beyond its primary category.
Claims and evidence
Provider statements describe the provider's position. They are not SMR test results. We do not assign an accuracy score or validation badge based on marketing language. Where we discuss original research, the publication and its conditions should be inspectable. Our buying questions and recommendations are identified as editorial perspective.
Ordering and comparisons
The directory defaults to alphabetical provider order. Comparisons use the same fields for each selected product, with no hidden score. Homepage selections are editorial selections, not a ranking. Coverage is selective rather than a census of every available product.
Commercial independence
Basic listings are free. Paid placements and sponsored material are labelled. Sponsorship does not purchase a favorable review, priority in the default directory order or a claim of independent validation. Advertisers do not receive newsletter subscribers' contact details without a separate, explicit request from the reader.
Corrections
Providers and readers can submit a correction with the relevant URL and supporting material. We assess the evidence and update the profile where warranted. A provider does not need to pay to correct factual information.
Editorial tools
AI assists with source organization, drafting and production. AI-generated text is not an independent evidence source. Published sources and the distinction between reported fact and interpretation remain central to our coverage.