How to check whether AI research is useful
Start with a real question, then compare the AI's answer with evidence from customers.
Read the guideRESEARCH BASICS
Synthetic research basics
Guides to synthetic research tools, customer research and study design.
Weight-loss medicines: the questions a market study should ask
Interest is one part of demand. Access, cost and continued use need separate answers.
Read the guideWhy stated purchase intent can differ from sales
Ask about recent purchases and compare answers with customer behavior.
Read the guideHow to test demand for a new product
Include price, alternatives and reasons customers might switch.
Read the guide