How to check whether AI research is useful
Start with a real question, then compare the AI's answer with evidence from customers.
Read the guideRESEARCH BASICS
Better questions. More useful answers.
Simple ways to think about customers, new products and AI research.
Weight-loss medicines: the questions a market study should ask
Interest is one part of demand. Access, cost and continued use need separate answers.
Read the guideWhy 'I'd buy that' isn't the same as a sale
Ask about the last purchase, not just the next one.
Read the guideWill people buy your new product? Ask a better question.
A launch test needs a price, alternatives, and a reason to switch.
Read the guide