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From Candor · Show all companies
Candor examines answers that sound persuasive without offering reliable audience evidence. Its checklist includes looking for suspiciously uniform responses and checking how an answer connects to its source material.
Candor argues that the evidence supplied to a synthetic audience can matter more than the name of the language model. The piece looks at what useful grounding adds to a research conversation.
Candor outlines rules a team can agree before using synthetic research. Its suggested approach covers who reviews outputs, which decisions the work can support and when to bring in real participants.
Candor explores workflows that use synthetic research around existing studies. The emphasis is on screening questions and ideas so human research can concentrate on the decisions that need it most.