SMR ARTICLES

Articles and buyer guides

Read articles on synthetic research tools, methods and evidence. For advice from research bodies and public institutions, see industry guidance.

INDUSTRY GUIDE / 2026 EDITION

An industry guide to synthetic respondents, consumer simulations, synthetic data, digital twins and governance.

CONTRIBUTED ARTICLE / ALEXANDER DOUDKIN, MINDS

Alexander Doudkin explains the comparisons behind synthetic survey replication scores and how Minds tests its results.

CONTRIBUTED ARTICLE / ELIZABETH VAN MONSJOU, HIGHLINE BETA

Elizabeth van Monsjou examines how to test synthetic research as a complement to human fieldwork, drawing on Candor’s reported tests.

BUYER GUIDE / AMANDEEP CHUMBER

Compare synthetic research providers by task, workflow and published evidence, including the limits of their accuracy claims.

Buyer guide / 5 min read

Choose a starting point for surveys, customer-segment conversations, sample boosting or scenario simulation.

Buyer guide / 5 min read

Some tools answer questions. Others work with data you already have. Here's how to choose.

Buyer guide / 5 min read

Bring a real question. Ask where the answers come from. Find out what the full job will cost.

Analysis / 4 min read

One creates AI participants. The other builds on a survey you've already run.

Briefing / 4 min read

Purchase records show what customers chose. Interviews can help explain those choices.

Synthetic market research is changing