Buyer guide / 3 min read
Which synthetic research tool do you need?
Some tools answer questions. Others work with data you already have. Here's how to choose.
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Get to know synthetic research
What the tools do, how they differ, and what to ask before you buy.
Buyer guide / 3 min read
What to ask in a synthetic research demo
Bring a real question. Ask where the answers come from. Find out what the full job will cost.
Read the storyAnalysis / 2 min read
Synthetic personas and sample boosting: what's the difference?
One creates AI participants. The other builds on a survey you've already run.
Read the storyBriefing / 2 min read
Why Simile combines what people do with what they say
Purchase records show a choice. Interviews can help explain it. Simile wants to bring those views together.
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