NEWS & COMPANY UPDATES
Product moves, new research and useful ideas. The short version here, the full story at the source.
AnnouncementQualtrics has announced its XM Data & AI Platform, with availability planned for 2027. Its experience-simulation capability will use synthetic data and digital twins of customers to explore responses to pricing changes, new offerings and policies.
Company perspectiveStravito describes how a financial-services organization uses AI personas to keep customer perspectives available to its teams. The case study explains the role of existing research and validation in the rollout.
Company perspectiveArticos separates questions about scale from questions about motivation. Its guide compares qualitative and quantitative methods and considers how synthetic research fits into that choice.
Company perspectiveArticos outlines a process for moving from individual responses to shared themes and conclusions. It also discusses where AI can assist with the mechanical work of organizing research.
Company perspectiveSimile explains how interviews, surveys and behavioral records can contribute different pieces to a simulation. The article focuses on using those models to explore decisions before taking action.
Company perspectiveStravito brings together practical advice for moving from persona exploration into business decisions. The article focuses on getting started with clear use cases and connecting the work to an organization's research.
Company perspectiveArticos explains how AI-generated participants are built and used for early product questions. The guide discusses validation and the different demands of exploring an idea and confirming a decision.
Company perspectiveUsing media examples, Electric Twin describes how simulated subscribers and prospective readers can react to content ideas. The focus is on differences between audiences, rather than one average response.
Company perspectiveElectric Twin compares synthetic studies with conventional fieldwork and explains where each enters a project. Its guide also looks at the data needed to distinguish one customer segment from another.
Company perspectiveElectric Twin explains the different products sold under the synthetic-research label. It highlights why a buyer needs to understand the audience data and checks behind a tool, not just its interface.
Subconscious looks at comparing shelf arrangements before a retailer meeting. It distinguishes a convincing virtual aisle from a study that actually tests how product choices change.
Subconscious proposes comparing the attributes of potential brand ambassadors before committing to a contract. It focuses on audience reactions to the specific match between a person, brand and message.