About Resonate
Resonate Networks, Inc. is a consumer-data and research company headquartered in Reston, Virginia. Its Digital Twins service, announced on 20 October 2026, lets brands, agencies and campaign teams ask new questions of modeled consumers and use the results to define audiences for advertising.
Resonate: Digital Twins launch announcement Resonate: Terms of Use
Data behind the audience
Resonate says the service draws on its US Consumer Study, observed online behavior and predicted consumer attributes. It describes a population of more than 250 million US adults linked through its identity graph. That population includes modeled attributes and projections; it is not a survey in which 250 million people answered the client's questions.
Resonate: Digital Twins research workflow
How a study works
A team brings a research question and defines the relevant audience. Resonate constructs individual models using demographic, attitudinal and behavioral information, asks them the question and collects simulated answers with explanations. The company describes checking results against evidence held out of the model-building process before projecting them to a wider audience.
Resonate: Digital Twins research workflow
Research and advertising uses
Applications include exploring customer needs, product preferences and brand questions, as well as filling gaps between research waves. Results can be used to identify audience groups in Resonate's Ignite or Cortex platforms or a client's customer system. The research output and the subsequent advertising campaign are separate stages: a modeled preference is not a recorded purchase.
Resonate: Digital Twins research workflow Resonate: Digital Twins launch announcement
Published comparison
Resonate reports an average 93% match between synthetic and fielded research in its comparisons, alongside results within five to ten points of real-world studies. The announcement does not provide the full question set, sample sizes or calculation behind that average. The figure describes the company's reported comparisons, rather than an accuracy guarantee for a new study.
Resonate: Digital Twins launch announcement
Access and delivery
The service is available through a consultation with Resonate. The company describes delivery in about five days, including a targetable audience. A fixed study price is not published in the announcement. The named agency example is Wpromote x Giant Spoon, which used the service for a luxury-brand audience project.
Resonate: Digital Twins launch announcement Resonate: Digital Twins research workflow
Announcement
