ABOUT SMR
An industry worth understanding.
We help researchers, insight leaders and product teams make sense of synthetic market research.
The product behind the promise.
AI-generated respondents, digital twins, sample augmentation and population simulations are changing the research conversation. Similar language can describe very different products. SMR brings those differences into focus through product profiles, practical comparisons and concise editorial coverage.
Research experience. A buyer's perspective.
Our founding team combines market research experience with AI expertise. Team backgrounds include more than five years in market research and prior experience at ZS Associates. Those backgrounds inform our questions; they do not imply an endorsement by a former employer.
What we stand for.
Useful comparisons. Original sources. Clear distinctions between a provider's claim, a published finding and an editorial judgment. Our directory covers the industry; SMR does not sell the listed providers' synthetic audiences.
Basic directory inclusion is free. Commercial partnerships do not buy favorable rankings. Read our editorial standards or get in touch.
Singapore offices. An international outlook.
We cover products relevant to research buyers across markets, with English-language editorial coverage.