Synthetic Personas & Focus Groups
Greenbook Insights Tech Showcase
A research technology showcase covering data-grounded personas, digital twins and synthetic focus groups, with demonstrations and live Q&A.
Online · 12:00 PM ET
EVENT CALENDAR
Events in synthetic research and insights
Upcoming synthetic research events, alongside wider market and user research conferences. Each listing links to the organizer for current details.
Dates and summaries were checked with organizers on 26 September 2026. Schedules can change, so confirm details with the event organizer.
SYNTHETIC RESEARCH & AI
Events with a synthetic-research focus
Event details at Greenbook Insights Tech Showcase (opens in a new tab)
Synthetic Respondent Marketplaces / Always-On AI Panels
Greenbook Insights Tech Showcase
A planned showcase focused on synthetic respondent marketplaces and always-on AI panels.
Online · 12:00 PM ET
The organizer lists the date, but registration details are marked as coming soon.
AI Powered Insights Conference 2027
Market Research Society
The call for contributions invites case studies on synthetic respondents and data, including how to validate outputs.
Venue to be announced
The published page is a call for contributions; the final programme and attendee details may be posted separately.
MRS Annual Conference 2027
Market Research Society
The call for contributions includes an AI category on synthetic respondents, audiences and digital twins in business decisions; the final programme is not yet published.
Leonardo Tower Bridge, London, United Kingdom
The published page is a call for contributions; attendee booking details may be posted separately.
QUAL360 North America 2027
Merlien Institute
A qualitative research conference whose published programme includes a session on AI and qualitative research, covering synthetic respondents and AI-generated consumer content.
Gallup World Headquarters, Washington, D.C.
The event date and venue come from the organizer’s current event page; check the organizer page for schedule changes.
WIDER INDUSTRY EVENTS
Market, qualitative and user research
These conferences serve the wider research community. Their current event pages do not all confirm sessions on synthetic research.
IIEX West
Greenbook
A market research and insights conference. Its published roundtable themes include synthetic insights, respondent reliability, AI governance and UX–market research convergence.
Pier 27, San Francisco, California
Agentic & Conversational AI
Greenbook Insights Tech Showcase
A research technology showcase on conversational and agentic AI for research workflows, including where synthetic or simulated inputs need scrutiny.
Online · 12:00 PM ET
Related to synthetic research; the event is broader than synthetic methods.
QRCA Annual Conference 2027
Qualitative Research Consultants Association
A conference for qualitative researchers, consultants and insight teams. The organizer has opened registration.
Renaissance Palm Springs Hotel, California
A wider qualitative research event; no synthetic-specific programme was confirmed in the event information reviewed.
IIEX Asia Pacific 2027
Greenbook
A market research conference on research technology, AI tools and practical case studies.
Bangkok, Thailand
The organizer has not published a synthetic-specific session list in the event information reviewed.
The Quirk’s Event — Los Angeles 2027
Quirk’s Media
A two-day gathering for client-side researchers and research suppliers, with sessions on marketing research and an exhibition floor.
Los Angeles Marriott Burbank Airport, California
A wider market research event; its 2027 programme was not available in the event information reviewed.
MRMW APAC 2027
Merlien Institute
A market research and customer insights conference bringing together brand-side and supplier-side researchers across Asia-Pacific.
Aloft Singapore Novena, Singapore
A broader insights conference; its published event information does not yet confirm a synthetic-research session.
IIEX North America 2027
Greenbook
A research and insights innovation conference for brand-side and supplier-side teams, with sessions on research technology, AI and data collection.
Washington, D.C., United States
The organizer has announced the dates; the event page reviewed did not yet provide a synthetic-specific 2027 programme.
IIEX Europe 2027
Greenbook
A market research conference on new research tools and practical case studies.
Amsterdam, Netherlands
The organizer has announced the dates; a synthetic-specific 2027 programme was not confirmed in the event information reviewed.
UX London 2027
Clearleft
A UX conference with talks and workshops covering user research, strategy and product design.
London, United Kingdom
A broader user research event; no synthetic-specific programme was confirmed in the event information reviewed.