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AUDIENCE SIMULATION

Minds

An end-to-end synthetic research platform with reusable modeled audiences, interviews, questionnaires and structured, directional research workflows.

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PRODUCT PROFILE

About this product

Minds describes a synthetic research workspace where teams can reuse modeled audiences and run structured studies. The company says results are early indications and depend on the audience, source data, questions and available validation.

Product details

Information from the company's product materials.

Primary category
Audience simulation

Modeled audiences are used to explore questions, reactions and differences between segments.

Audiences - reusable synthetic research samples

Offering
Research platform

Minds documents reusable audiences, saved studies, response-level outputs and exports within one workspace.

Audiences - reusable synthetic research samples

Research posture
Directional exploration

The provider advises against treating synthetic quantitative outputs as automatic population estimates.

Audiences - reusable synthetic research samples

Access
Free and paid plans

The provider lists Free, Individual, Team and Enterprise options. Check the live pricing page for current terms and currency.

Minds pricing

Research methods and outputs

Methods described by the company.

  • Interviews, questionnaires and qualitative exploration

    Minds documents one-to-one interviews, qualitative exploration across an audience, questionnaires, concept or message tests, segment comparisons and mixed-method studies.

    Audiences - reusable synthetic research samples

  • Structured decision methods

    The product documentation describes method workflows including MaxDiff, NPS, key-driver analysis, TURF, Gabor-Granger, Van Westendorp, Kano, ranked preferences and segment comparison. It also documents a configured conjoint adapter with validation diagnostics.

    Audiences - reusable synthetic research samples

  • Individual and audience-level outputs

    Depending on the study configuration, Minds describes individual responses, distributions and comparisons, clustered qualitative themes, and synthesized findings tied to collected responses.

    Audiences - reusable synthetic research samples

Data and study setup

Data and settings the company says teams can choose.

Reported results

Results reported by the company, with details about how they were tested.

PRISM Alignment participant-fit comparison

Minds reports a 299-person, 869-item held-out comparison across full Minds, demographic-only prompts and generic prompts. The provider reports that full Minds received the highest share of blinded participant-fit evaluations in that study.

Minds reports this result from an automated AI review. Human raters did not check it. It does not show that the same result applies to every audience or study.

PRISM Alignment: Testing Participant Fit in Held-Out Answers

Study limits

  • Treat results as directional

    Minds says results depend on how the audience is described, the source data, the questions and available checks. It says synthetic survey results should not be treated as population estimates.

    Audiences - reusable synthetic research samples

  • Use human evidence for high-stakes inference

    Minds' methodology guidance says formal conjoint utilities, market simulators and board-level evidence belong in a human-fielded survey or specialist workflow when the decision requires them. Its pricing guidance similarly cautions against treating stated price intent as realised behaviour.

    Research Methods FAQ

  • Validation is task-bound

    The reported PRISM Alignment advantage was strongest for values expression and specificity. The same report describes weaker outcomes for short everyday and unguided prompts, so the reported result should not be generalised beyond its evaluated tasks and cohort.

    PRISM Alignment: Testing Participant Fit in Held-Out Answers

Sources

  1. Audiences - reusable synthetic research samples · Provider documentation · 18 March 2026
  2. Research Methods FAQ · Provider methodology guidance
  3. PRISM Alignment: Testing Participant Fit in Held-Out Answers · Provider-reported validation · 5 September 2026
  4. Minds pricing · Provider pricing page
  5. Buyer's Guide to Synthetic Research Platforms · Provider product guide · 10 September 2026

Listing reviewed

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