SYNTHETIC RESPONDENTS

Qualtrics

Synthetic Panels: Synthetic survey responses within Qualtrics, with documented survey-feature compatibility.

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PRODUCT PROFILE

About this product

Qualtrics documents Synthetic Panels as a survey feature that produces synthetic responses within the Qualtrics platform. The published documentation describes a US general-population, English-language panel and gives survey-design guidance for interpreting and using its output.

Product details

Information from the company's product materials.

Primary category

Synthetic respondents

Synthetic Panels supplies modeled survey responses inside an existing Qualtrics survey workflow.

Qualtrics Synthetic Panels documentation

Offering

Survey platform feature

The feature can be used to generate responses, with response type identified as Synthetic in the resulting data.

Qualtrics Synthetic Panels documentation

Research posture

Early, directional testing

Qualtrics describes synthetic research as a way to explore and eliminate weaker options before confirmation with human panels when a decision needs it.

Qualtrics: Test more, wait less · Qualtrics synthetic data FAQ

Access

Subscription credits

The supplier documents availability through qualifying Qualtrics plans or Edge Qualtrics Audiences subscription credits arranged through an account executive.

Qualtrics Synthetic Panels documentation

Research methods and outputs

Methods described by the company.

Configured synthetic survey panels
Researchers select a Synthetic Panel in the distribution flow, choose a response count and can apply documented targeting and quota controls. The supplier documents volumes from 50 to 10,000 responses.
Qualtrics Synthetic Panels documentation
Questionnaire-based concept and preference research
The supplier says the feature is most suited to forward-looking and attitudinal questions about preferences, intent, features and reactions, when the question provides sufficient context.
Qualtrics Synthetic Panels documentation
Survey outputs marked as synthetic
Qualtrics documents a Response Type field for identifying synthetic responses in the platform's reporting and data workflow.
Qualtrics Synthetic Panels documentation

Data and study setup

Data and settings the company says teams can choose.

A proprietary survey-response model
Qualtrics describes its panel as a proprietary AI model trained on thousands of survey responses across demographic characteristics. The published documentation scopes the general panel to US general-population respondents in English.
Qualtrics Synthetic Panels documentation · Qualtrics: Test more, wait less
Question context and design
The documentation advises including the information needed to answer a question, using simpler survey designs and choosing a response format that matches the question. It also advises against highly restrictive screeners.
Qualtrics Synthetic Panels documentation

Reported results

Results reported by the company, with details about how they were tested.

Published validation approach, without a public product benchmark

Qualtrics' synthetic-data guidance describes checking distributions, correlations and patterns against human data, alongside privacy and re-identification checks. The supplier material reviewed does not give a numerical accuracy result or a full study design for Synthetic Panels itself.

The documentation supports a validation workflow, not a general performance conclusion. Qualtrics also recommends combining synthetic and human evidence when confidence is needed for a consequential decision.

Qualtrics synthetic data FAQ · Qualtrics: Test more, wait less

Study limits

Population and language scope are explicit
The documented general panel is limited to the US general population and English. It should not be treated as a substitute for a different market, language or narrowly screened population without provider-specific evidence.
Qualtrics Synthetic Panels documentation
Certain question types and features are unsuitable
Qualtrics says Synthetic Panels is less suited to recalled past behavior, brand awareness or questions about personal experiences. Its documentation also lists survey features that are unsupported or have limitations.
Qualtrics Synthetic Panels documentation

Headquarters: Provo, Utah / Seattle, Washington · Qualtrics company information