Qualtrics

Configured synthetic survey panels

Researchers select a Synthetic Panel in the distribution flow, choose a response count and can apply documented targeting and quota controls. The supplier documents volumes from 50 to 10,000 responses.

Qualtrics Synthetic Panels documentation

Questionnaire-based concept and preference research

The supplier says the feature is most suited to forward-looking and attitudinal questions about preferences, intent, features and reactions, when the question provides sufficient context.

Qualtrics Synthetic Panels documentation

Survey outputs marked as synthetic

Qualtrics documents a Response Type field for identifying synthetic responses in the platform's reporting and data workflow.

Qualtrics Synthetic Panels documentation

Published validation approach, without a public product benchmark

Qualtrics' synthetic-data guidance describes checking distributions, correlations and patterns against human data, alongside privacy and re-identification checks. The supplier material reviewed does not give a numerical accuracy result or a full study design for Synthetic Panels itself.

The documentation supports a validation workflow, not a general performance conclusion. Qualtrics also recommends combining synthetic and human evidence when confidence is needed for a consequential decision.

Qualtrics synthetic data FAQ Qualtrics: Test more, wait less

Population and language scope are explicit

The documented general panel is limited to the US general population and English. It should not be treated as a substitute for a different market, language or narrowly screened population without provider-specific evidence.

Qualtrics Synthetic Panels documentation

Certain question types and features are unsuitable

Qualtrics says Synthetic Panels is less suited to recalled past behavior, brand awareness or questions about personal experiences. Its documentation also lists survey features that are unsupported or have limitations.

Qualtrics Synthetic Panels documentation