NEWS & COMPANY UPDATES
News about synthetic research products, companies and published research. Each item links to its original source.
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Company perspectiveStravito describes how a financial-services organization uses AI personas to keep customer perspectives available to its teams. The case study explains the role of existing research and validation in the rollout.
Company perspectiveArticos separates questions about scale from questions about motivation. Its guide compares qualitative and quantitative methods and considers how synthetic research fits into that choice.
Company perspectiveArticos outlines a process for moving from individual responses to shared themes and conclusions. It also discusses where AI can assist with the mechanical work of organizing research.
Company perspectiveSimile describes combining interviews, surveys and behavioral records in a simulation. The post gives examples of decisions teams can explore with these models.
Company perspectiveStravito lists five steps for using AI personas in business decisions. They include choosing a clear use case and connecting the personas to the organization's existing research.
Company perspectiveArticos explains how synthetic users are built and used for early product questions. The post distinguishes exploratory research from validation.
Company perspectiveElectric Twin describes using simulated subscribers and potential readers to test content ideas. It discusses how responses can differ between audiences.
Company perspectiveElectric Twin compares synthetic studies with conventional fieldwork and explains where each enters a project. Its guide also looks at the data needed to distinguish one customer segment from another.
Company perspectiveElectric Twin explains the different products sold under the synthetic-research label. It highlights why a buyer needs to understand the audience data and checks behind a tool, not just its interface.
Subconscious looks at comparing shelf arrangements before a retailer meeting. It distinguishes a convincing virtual aisle from a study that actually tests how product choices change.
Subconscious proposes comparing the attributes of potential brand ambassadors before committing to a contract. It focuses on audience reactions to the specific match between a person, brand and message.
Subconscious argues that a useful brief should specify how an answer will be tested, not just the questions and deliverables. Its template connects the proposed study to a concrete decision.