NEWS & COMPANY UPDATES
Product moves, new research and useful ideas. The short version here, the full story at the source.
Subconscious argues that a useful brief should specify how an answer will be tested, not just the questions and deliverables. Its template connects the proposed study to a concrete decision.
Adjusting for awareness or distribution changes the interpretation of preference shares. Subconscious explains why those adjustments are different from checking the underlying effects estimated by a choice model.
Subconscious looks at segment comparisons and the temptation to explain every difference as a cause. Its guide distinguishes describing a pattern from designing a test of why that pattern occurs.
Subconscious explains how to use open-ended questions without treating every stated reason as the cause of a purchase. The piece connects qualitative explanations with follow-up tests of the decision itself.
Subconscious walks through part-worth utilities, the preference scores assigned to product attributes. It explains why reproducing the calculation is a different check from establishing that the preferences reflect the intended buyers.
Subconscious describes the evidence it wants to see before using a synthetic respondent study. Blind replications and comparisons with human reference data feature in its proposed evaluation process.
Company perspectiveA general chatbot can help organize a study without being a model of its participants. Electric Twin examines that distinction and the additional audience context its own approach uses.
Company perspectiveQualiSynth uses a research example to show why a broad label can describe the wrong buyers. Its advice centers on defining who the modeled respondents represent before explaining the study to a client.
Company perspectiveA single predicted choice leaves out other possible responses. Simile discusses how probability distributions and evaluation can help teams judge how much weight to place on a simulation.
Subconscious describes how research needs change from forming hypotheses to presenting recommendations. It suggests matching simulated studies and further validation to each stage of the engagement.
Subconscious explores comparing employer propositions, job advertisements and careers-page messages. It frames simulated feedback as a way to refine materials before showing them to candidates.
The company compares simulation, prototype research with people and experiments before engineering begins. It starts with the assumption most likely to change the product decision.