About CMB
CMB is the trading name of Chadwick Martin Bailey, Inc., a market research and consulting company based in Boston. Founded in 1984 by Anne Bailey Berman and John Martin, it is a subsidiary of ITA Group. Its work spans customer journeys, brands, growth, segmentation and market strategy.
CMB: company history and ITA Group ownership CMB: legal company name
Intelligent Personas
Intelligent Personas creates interactive audience models from a client's segmentation, previous studies and customer information, together with selected secondary sources. Teams can ask questions about needs and motivations, explore behavior and present new ideas to the modeled audience. The service is designed to make existing customer research available between commissioned studies.
CMB: Intelligent Personas
Individual and group conversations
CMB describes an interface for conversations with individual personas or groups. A team can explore reactions to an early concept, discuss a customer journey or compare proposed brand messages. Responses come from an AI simulation informed by the research supplied to it; they are not new interviews with the people who took part in the original studies.
CMB: Intelligent Personas
Concepts, creative and strategy
The listed uses include concept development, positioning, brand perception, creative testing and scenario exploration. Personas can represent audiences or segments, while other configurations provide access to category knowledge. CMB says the models can be refreshed as new information becomes available. The product page does not publish a numerical comparison with a human sample.
CMB: Intelligent Personas
The wider Decision Intelligence Suite
CMB announced its Decision Intelligence Suite on 15 October 2026. Alongside personas, it includes tools for asking analytical questions of research, exploring predictive scenarios and monitoring external market signals. The components address different tasks: a data-analysis answer, a scenario result and a simulated audience conversation have different sources and uses.
CMB: Decision Intelligence Suite announcement
Working with CMB
Access is arranged with CMB as part of a client engagement. Its website provides a contact route and describes tailoring its tools to the business question. A public subscription tariff and an open self-service account are not listed. The company serves sectors including financial services, healthcare, retail, technology, media and travel.
CMB: company history and ITA Group ownership CMB: Intelligent Personas
Announcement
