AnnouncementCMB launches audience personas and simulation tools
CMB announced its Decision Intelligence Suite on 15 October 2026. The suite includes Intelligent Personas, which uses earlier research and customer information to model audience conversations, alongside tools for analytical questions, predictive scenarios and external market monitoring. Its dedicated persona service supports individual and group discussions for concepts, creative work, positioning and strategy. CMB says the personas can be refreshed as new information arrives. The company reports using the suite with Fortune 100 clients, but the announcement does not identify them or provide a numerical evaluation against human research. Access is arranged through CMB, and a public subscription price is not listed. CMB is the trading name of Chadwick Martin Bailey, Inc., an ITA Group subsidiary.