Human-behavior simulations designed to explore reactions to changing products, prices and policies.
Product category
Audience simulation
Use cases
Scenario planning / Concept testing
Data grounding
Simile describes combining observed behavior with surveys, interviews and experiments.
Access & pricing
Contact sales. Discuss scope with provider.
Research method
Defined population, situation and action space
Simile describes accepting a natural-language prompt specifying the population, situation and valid actions, then returning an estimated distribution over the actions.
Behavioral and attitudinal data together
The supplier says its models train on observed signals such as transactions and usage data alongside surveys, interviews and experiments that provide information about motives and changing behavior.
Simile: Building the What-If Machine Simile: Building confidence in Simile
Question-level confidence output
Simile describes a separate confidence model that estimates likely simulation error, then presents a confidence classification alongside the predicted result.
Validation evidence
Provider-reported confidence-model evaluation
Simile reports evaluating a question-level confidence model on roughly 8,600 held-out questions with five-fold cross-validation. It describes Total Variation Distance as the error measure for simulated versus observed distributions, and reports metrics for several confidence-model approaches.
This is a provider-published technical evaluation of its confidence signal, not a universal estimate of simulation accuracy. Simile explicitly says a model may be accurate on average while being inaccurate for an individual case.
Documented scope
A confidence label is not a guarantee
Simile says its confidence score estimates possible error for one question. Its example says the actual error cannot be known until there is a real result to compare with.
Counterfactual questions remain difficult
The supplier notes that questions about new prices, products, policies or other conditions concern outcomes that may not have happened before. Its published framework treats the mechanism behind behavior and the scope of available evidence as material to interpretation.
Method and evidence sources
- Simile: Building the What-If Machine · Provider methodology overview · 2 September 2026
- Simile: Building confidence in Simile · Provider-reported evaluation · 25 August 2026