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News about synthetic research products, companies and published research. Each item links to its original source.
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From QualiSynth · Show all companies
Company perspectiveQualiSynth gives an example of how a broad audience label can include the wrong buyers. It advises defining who simulated respondents represent before describing a study to a client.
ResearchIn an eight-market synthetic study, QualiSynth tested whether a psychometric layer created differences between markets. The company reports that its preferred explanation did not hold up, while finding effects within personas.
Company perspectiveQualiSynth looks at early exploration and the questions that still need real participants. The article frames synthetic interviews as a way to prepare a study and narrow what researchers take into the field.
Company perspectiveThe company describes using synthetic respondents to try out an interview guide before recruitment. Researchers can inspect confusing questions and weak follow-ups while there is still time to revise the study.