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Company perspectiveStravito describes how a financial-services organization uses AI personas to keep customer perspectives available to its teams. The case study explains the role of existing research and validation in the rollout.
Company perspectiveStravito lists five steps for using AI personas in business decisions. They include choosing a clear use case and connecting the personas to the organization's existing research.
Company perspectiveStravito reports on discussions about deploying AI personas across research and business teams. Its recap focuses on adoption and how organizations put customer knowledge to work.
AnnouncementStravito has announced that its work with Lavazza is a finalist in the 2026 MRS Operations Awards. The company's announcement describes the collaboration and the research operations behind it.
Company perspectiveStravito lists questions for evaluating an AI persona product, including its research base, traceability and how teams will use its output.