SYNTHETIC RESPONDENTS

AskSynth

A managed research service covering synthetic surveys, depth interviews and focus groups, with human analysis and a tailored findings report.

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PRODUCT PROFILE

About this product

AskSynth offers managed research using synthetic personas built from data. Its process includes defining an audience, running surveys or interviews, reviewing the results and preparing a report.

Product details

Information from the company's product materials.

Primary category

Synthetic respondents

AskSynth describes simulated participants used in surveys, focus groups and depth interviews for specified target audiences.

AskSynth: managed synthetic research platform

Offering

Managed research service

The supplier documents help with research objectives, audience creation, large-scale surveys, focus groups, interviews, human analysis and bespoke research reports.

AskSynth: managed synthetic research platform

Research posture

Data-grounded synthetic studies

AskSynth describes defining the target audience, questions and goals before its team runs the research. It says human researchers review and validate the outputs.

AskSynth: managed synthetic research platform

Access

Supplier engagement

The platform presents a managed, bespoke research service and directs prospective users to contact the AskSynth team. It does not publish general self-service pricing.

AskSynth: managed synthetic research platform

Research methods and outputs

Methods described by the company.

Research-design support and audience definition
AskSynth says it helps define research objectives and build a target audience for qualitative or quantitative research before the study is run.
AskSynth: managed synthetic research platform
Surveys, focus groups and depth interviews
The supplier documents large-scale quantitative surveys alongside focus groups and depth interviews with its simulated participants.
AskSynth: managed synthetic research platform
Human analysis and findings delivery
AskSynth describes a human analysis stage and a bespoke research findings report after the synthetic research activity.
AskSynth: managed synthetic research platform

Data and study setup

Data and settings the company says teams can choose.

Data-grounded target personas
AskSynth says its personas use data to reflect target audiences. Its public page does not say which data sources, sampling method or adjustment process it uses for each project.
AskSynth: managed synthetic research platform
Multiple models and researcher review
The supplier states that it combines multiple models for viewpoint diversity and that its team reviews and validates every output. The public material does not describe the review protocol or the model-selection procedure in detail.
AskSynth: managed synthetic research platform

Reported results

Results reported by the company, with details about how they were tested.

Provider-reported similarity claim

AskSynth reports an average 90% similarity score between synthetic and traditional research, more than 100 parity and validation tests, and a statement that its simulated participants can mirror human-survey responses with up to 90% accuracy.

These figures are supplier claims. The public page does not disclose the underlying test set, question types, human reference samples, scoring calculation or study reports needed to establish how they transfer to a particular target audience or decision.

AskSynth: managed synthetic research platform

Study limits

Published validation detail is limited
AskSynth reports parity testing and human review, but the public material reviewed does not provide a methodology report or results by task, population or error measure. That limits a general performance conclusion.
AskSynth: managed synthetic research platform
Study setup remains material
The supplier starts by defining the audience, questions and research goals. Results depend on those choices and the data used to build that audience.
AskSynth: managed synthetic research platform