AUDIENCE SIMULATION

BOE Nexus

Market Simulator uses synthetic Malaysian audiences to compare concepts, packaging, prices and messages. BOE Nexus provides project-based access through a consultation and proposal.

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PRODUCT PROFILE

About this product

BOE Nexus offers Market Simulator for exploring how different Malaysian audiences might respond to a product, price or message. The company builds AI systems for several industries; this product focuses on marketing and consumer research. Teams can compare alternatives across modeled customer groups and receive a report before deciding which options to test with people.

Product details

Information from the company's product materials.

Product

Market Simulator

Synthetic-audience research for concepts, packaging, prices, claims and marketing messages.

BOE Nexus: Market Simulator

Market coverage

Malaysia

The product page describes modeled populations for Penang and Kuala Lumpur.

BOE Nexus: Market Simulator

Access

Project-based

A consultation and prototype are followed by a proposal for the work.

BOE Nexus: company and project information

Price

By proposal

A public price for Market Simulator is not listed as of 8 October 2026.

BOE Nexus: Market Simulator · BOE Nexus: company and project information

Company

BOE Nexus Sdn. Bhd.

The company lists a Petaling Jaya, Selangor address and registration 202601013581 (1675679-H).

BOE Nexus: company and project information

Research methods and outputs

Methods described by the company.

Compare concepts and messages
Teams can explore reactions to proposed products, packaging, prices, claims and advertising messages. Results can be compared between audience segments or districts.
BOE Nexus: Market Simulator
Persona interviews
The product supports conversations with modeled customer personas about their choices and reactions.
BOE Nexus: Market Simulator
Reports
BOE Nexus describes PDF reports that bring together the simulated findings and comparisons.
BOE Nexus: Market Simulator

Data and study setup

Data and settings the company says teams can choose.

Population data
BOE Nexus says its Malaysian populations are built using Department of Statistics Malaysia data. These statistical inputs describe groups; the study responses are generated by the simulation.
BOE Nexus: Market Simulator
Project setup
The company starts projects with a consultation and a prototype using the customer's data, then provides a fixed proposal. The scope is agreed with BOE Nexus.
BOE Nexus: company and project information

Study limits

Sales forecasts
BOE Nexus says Market Simulator has not been validated against sales data. Simulated preferences therefore do not establish how many people will buy a product.
BOE Nexus: Market Simulator
Audience coverage
The documented populations cover Penang and Kuala Lumpur. Coverage for other markets needs to be specified in the project.
BOE Nexus: Market Simulator