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Research serviceAlice: offers synthetic audience pretests for concepts, messages, interfaces and research questionnaires.
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SYNTHETIC RESPONDENTS
Uses AI-generated customer profiles for interviews and surveys, then applies the findings to marketing and sales planning. Offers expert-led engagements.
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ReviewedAlice: offers synthetic audience pretests for concepts, messages, interfaces and research questionnaires.
Uses groups of AI personas for simulated focus groups and structured discussions, drawing on Microsoft's TinyTroupe framework.
Runs synthetic user studies for product questions, concept feedback and message testing, returning a research report from the interviews.