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Research serviceAlice: offers synthetic audience pretests for concepts, messages, interfaces and research questionnaires.
SYNTHETIC RESPONDENTS
Offers synthetic audience testing within its marketing services.
Haven Labs offers synthetic audience testing alongside trend and competitor intelligence, creative development and tracked experiments. It describes modeling AI audiences around a client’s industry and customers, then testing campaign ideas before they are released. This is an agency service rather than a published self-service respondent panel.
The company describes a sequence from category signals to modeled customer personas, simulated campaign reactions and subsequent experiments. Its broader service includes creative concepts and A/B tracking. Simulated reactions and observed campaign performance are separate outputs in that workflow; the site does not give a public study design comparing the two.
The website identifies the business as built in Singapore and serving brands internationally. Teams can schedule a consultation through the company. The public page describes the service scope but does not list a fixed research tariff, audience-country coverage or a numerical validation result for its synthetic audiences.
Listing reviewed
Alice: offers synthetic audience pretests for concepts, messages, interfaces and research questionnaires.
Uses groups of AI personas for simulated focus groups and structured discussions, drawing on Microsoft's TinyTroupe framework.
Runs synthetic user studies for product questions, concept feedback and message testing, returning a research report from the interviews.