SYNTHETIC RESPONDENTS

InstaSights

Offers synthetic consumer surveys for product ideas, names, messages and pricing using licensed Simsurveys models. A USD 99 study includes 250 model-generated responses, up to ten questions and Excel/CSV results.

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About InstaSights

InstaSights is a consumer research service owned and operated by AI Constructs, LLC. It is designed for founders, business owners, marketers and product teams exploring product concepts, names, messages, audience needs and reactions to prices. The service generates simulated consumer responses using models licensed from Simsurveys.

InstaSights: operator and service scope InstaSights: consumer research methodology and limitations

Study setup and questions

Users start with a website, an idea or a research brief. InstaSights proposes an audience and questionnaire that can be reviewed and edited before the study runs. A standard study includes up to ten questions and 250 model-generated responses. Its published example uses single-choice, ranking and multiple-choice questions, alongside qualification and demographic fields.

InstaSights: product and study workflow InstaSights: oat-latte naming example and results

Consumer models and response data

InstaSights identifies Simsurveys as its model supplier. Its methodology describes models trained on consumer survey responses, with the study brief, audience and questions providing context for the generated answers. New participants are not recruited to answer each study. The results describe modeled attitudes, preferences and purchase intentions; actual sales, product use and campaign performance are measured through observed activity.

InstaSights: consumer research methodology and limitations InstaSights: operator and service scope

Results and public example

The service provides an executive summary, results for each question and comparisons across selected audience groups, with Excel and CSV downloads. Its public oat-latte naming example, completed on 15 October 2026, includes the questionnaire, overall findings, age and gender comparisons, and all 250 simulated response rows. The downloadable workbook contains separate summary, question-results, comparison, individual-response and question-guide sheets. This example demonstrates the available outputs; it is not a comparison against a human naming survey.

InstaSights: oat-latte naming example and results InstaSights: public oat-latte response data

Pricing and study credits

A single study is listed at USD 99 with no subscription required. Starter costs USD 249 per month for three studies, and Professional costs USD 699 per month for ten. Each standard study includes 250 responses and up to ten questions; Enterprise volume is priced separately. A separately purchased single-study credit does not expire. Monthly plan credits replenish each month, and unused credits do not roll over. Subscriptions renew until canceled, with access continuing through the paid period after cancellation.

InstaSights: study pricing and plan terms

Drafting allowance and access

The pricing page describes a separate USD 3 AI drafting allowance for preparing the brief, audience and questionnaire. Drafting pauses when that allowance runs out; the page says a top-up is not charged automatically. Study purchases and subscription credits cover running studies rather than unlimited drafting. Product documentation and the completed example are public, while study setup, purchases and saved results are handled through the research application.

InstaSights: study pricing and plan terms InstaSights: operator and service scope

Sources

InstaSights: product and study workflow · Company product page
InstaSights: operator and service scope · Company information
InstaSights: consumer research methodology and limitations · Company methodology
InstaSights: study pricing and plan terms · Company pricing page
InstaSights: oat-latte naming example and results · Company demonstration study · 15 October 2026
InstaSights: public oat-latte response data · Company model-generated dataset · 15 October 2026