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SYNTHETIC RESPONDENTS
Miles Stoddart
LLM-based consumer research: offers AI consumer-panel concept testing pilots.
Concept research service
Miles Stoddart offers an LLM-based consumer-panel service for product concepts, packaging and advertising creative. The workflow begins with a brief and demographic/category discussion, then generates modeled consumers. The supplier says free-text reactions are converted into calibrated Likert distributions using semantic similarity.
Research outputs and stated scope
The described deliverable is a presentation with purchase-intent distributions, demographic breakdowns, qualitative themes and objections. The company identifies everyday consumer categories including food, personal care, household and pet products. Its page says B2B, luxury goods, financial products and novel technology categories have not yet been validated.
Access and reported result
A free pilot can be requested from the supplier. The page advertises a concept cost below $500 and reports a semantic-similarity method reaching 90% of a human test–retest correlation ceiling. That normalized benchmark is different from 90% of individual answers being correct, and the page does not supply a full product-specific evaluation dataset.
Sources
- Miles Stoddart: consumer research method and pilot · Company service and methodology page
Listing reviewed
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