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AUDIENCE SIMULATION

Myndo

deebrain offers synthetic Italian consumer panels for concept, price, creative and audience research, with B2B panels also available. Access is by invitation or a guided trial request.

PRODUCT PROFILE

About this product

Myndo's deebrain provides modeled audiences for exploring product, pricing and marketing questions. Its consumer panel represents adults in Italy, and a separate B2B panel is advertised for business buyers. Teams submit a question and materials, then receive simulated responses and a report organized by audience segment.

Product details

Information from the company's product materials.

Product
deebrain

A synthetic-panel product from Myndo for product concepts, pricing, campaigns, brand questions and media planning.

Myndo: deebrain product and access · deebrain: research analyses

Consumer market
Italy

The consumer panel models Italy's adult population using official statistical distributions.

deebrain: consumer and B2B panels · deebrain: consumer methodology

Business audiences
B2B panel

The product also offers a panel of companies and buying groups for business research.

deebrain: consumer and B2B panels · deebrain: plans and access

Access
Invitation and guided trial

Myndo accepts requests for access and a guided demonstration. Subscription, short project and managed-service options are advertised.

Myndo: deebrain product and access · deebrain: plans and access

Customer Twin
Preview access

The feature adjusts the panel to the aggregate demographic distribution of a company's customer base.

deebrain: Customer Twin preview

Company
Myndo S.r.l., Milan, Italy

The company's privacy notice gives its legal address in Milan and Italian VAT number 13168460965.

Myndo: company and privacy information

Research methods and outputs

Methods described by the company.

  • Concept, price and campaign tests

    The listed analyses compare product concepts, price ranges, advertising messages and visuals. Reports include modeled preferences and objections by segment.

    deebrain: research analyses

  • Questions and research materials

    Teams describe a question and can add a brief, product information or other documents. The platform uses these materials to give the analysis its context.

    deebrain: plans and access

  • Audience and market comparisons

    The consumer panel can compare modeled responses across regions, ages, incomes and education levels. Other listed analyses cover brands, product launches, shelf choices and media plans.

    deebrain: consumer and B2B panels · deebrain: research analyses

Data and study setup

Data and settings the company says teams can choose.

  • Official statistical distributions

    Myndo names ISTAT, Eurostat and the Bank of Italy as sources for its consumer panel. Its methodology describes profiles weighted by population characteristics such as region, age, household, income and education.

    deebrain: consumer methodology

  • Customer data

    Customer Twin reweights the panel using aggregate customer information. Myndo describes comparisons between the national panel and a company's modeled customer audience.

    deebrain: Customer Twin preview

Reported results

Results reported by the company, with details about how they were tested.

Company comparison with consumer-confidence data

Myndo reports comparing responses to nine questions from ISTAT's June 2026 consumer-confidence survey with the published response distributions. Its methodology page shows the difference for each question.

This is a company-run comparison of a specific survey. It does not establish performance for every concept, price or campaign test.

deebrain: consumer methodology

Study limits

  • Scope of the consumer panel

    The documented consumer panel covers Italian adults. Its outputs are model projections, rather than answers collected from recruited participants.

    deebrain: consumer methodology · deebrain: consumer and B2B panels

  • Unfamiliar behavior and sales forecasts

    Myndo says projections are less certain for behavior without a precedent and do not provide a precise sales forecast. It retains human fieldwork for decisions with particularly large consequences.

    deebrain: consumer methodology

  • Customer Twin availability

    Customer Twin is described as a preview feature, with access requested through the company.

    deebrain: Customer Twin preview

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