AUDIENCE SIMULATION

Seda

Offers AI-moderated interviews with people and simulated customer panels for UX, product, pricing and creative research. Teams can book a demo through Seda's website.

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PRODUCT PROFILE

About this product

Seda offers AI-moderated interviews with people and research sessions with simulated consumers. Its website describes UX testing, product and price questions, and creative evaluation. Teams define a study and audience, then choose human or simulated participants.

Product details

Information from the company's product materials.

Primary category

Audience simulation

Seda describes reusable panels of simulated consumers for testing research questions and product decisions.

Seda customer research platform

Human research

AI-moderated interviews

The platform also offers interviews with recruited people, with automated follow-up questions and summaries.

Seda customer research platform

Research uses

UX, product, pricing and creative tests

The website describes studies of interfaces, product ideas, prices, store layouts, menus and marketing materials.

Seda customer research platform

Access

Book a demo

Seda directs prospective teams to a demo or contact form. Public subscription prices are not listed.

Seda customer research platform

Headquarters

San Francisco, United States

Seda lists San Francisco as its headquarters.

Seda company profile

Research methods and outputs

Methods described by the company.

Set up a study
Teams can set an objective, prepare questions or a UX task, choose an audience and upload material for participants to review.
Seda customer research platform
Interview people
Seda describes AI-led interviews that ask follow-up questions and assemble responses into a study report.
Seda customer research platform
Run simulated sessions
The platform offers modeled consumers for interviews and UX tests, including a panel that can be used for repeated product and marketing questions.
Seda customer research platform

Data and study setup

Data and settings the company says teams can choose.

Audience choices
Seda says teams can define audiences using details such as age, location and profession.
Seda customer research platform
Study materials
Teams can add questions, UX tasks and material for participants to review. Seda does not publish how individual simulated panels are built.
Seda customer research platform

Study limits

Human and simulated results
Seda offers both types of participant. A simulated answer is generated by the model; it is separate from an answer given by a recruited person.
Seda customer research platform
Commercial terms
The website offers demo booking but does not publish a price or explain which features are available without a sales conversation.
Seda customer research platform