SYNTHETIC RESPONDENTS

Synthlytics

Offers synthetic panel responses for concept, pricing and segmentation studies, with questionnaire imports and respondent-data exports.

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Survey-based synthetic panels

Synthlytics describes synthetic consumer panels for concept, pricing and segmentation studies. Its workflow begins with an audience, target quotas and questionnaire, supplied as a document or through an API. The company describes grounding the model in census, purchase-panel and previous-wave information for the category and geography.

Synthlytics: panels and study workflow

Questions and respondent-level output

The page shows structured and open-ended responses from modeled consumers and describes study delivery with sampling and weighting. Its displayed response preview is explicitly synthetic. Questionnaire imports and respondent-data exports allow the advertised panel output to be reviewed outside the platform.

Synthlytics: panels and study workflow

Interpreting the displayed examples

The example panels, segment percentages and fidelity figure shown on the product page are presentation examples. They do not supply a named external validation study with a question set, independent test population and calculation sufficient to establish performance for a new customer’s survey. A study can be scoped through the supplier’s Field a Study route.

Synthlytics: panels and study workflow