Aaru
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AUDIENCE SIMULATION
SynthPanel
Offers a synthetic-persona library, surveys, focus groups and simulations for product, pricing and campaign questions.
Reusable audiences and research modules
SynthPanel offers a persona library, survey engine, synthetic focus groups, content simulations and pricing exploration. The company describes saving a panel and reusing its audience across research activities. Its methodology page names demographic and values sources including US Census, World Values Survey and Pew Research, alongside other commercial and behavioral inputs.
Calculation and outputs
SynthPanel says language models generate qualitative reactions while a separate Python calculation layer computes market indicators. Listed outputs include respondent-level data and report exports. A reproducible calculation from generated answers describes how a metric is produced; it does not establish that those answers predict real customer behavior.
Usage-based access
The pricing page lists a free tier, a $1 one-time starter and recurring plans beginning with Scholar at $7 per month and Builder at $39. Features and monthly credit allowances vary by plan; some integrations and API features sit in higher tiers. Enterprise deployments use custom pricing, and additional credit packs are offered separately.
Sources
- SynthPanel: data and research modules · Company methodology page
- SynthPanel: pricing · Company pricing page
Listing reviewed
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