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SAMPLE AUGMENTATION

Toluna

HarmonAIze Boost: Post-fieldwork synthetic augmentation for smaller or hard-to-reach survey groups. Synthetic Personas: Synthetic survey-taking personas for screening claims, ideas, flavors and brand messages.

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TolunaHarmonAIze BoostTolunaSynthetic Personas

PRODUCT PROFILE

About this product

Toluna documents two distinct HarmonAIze workflows: Boost, which amplifies patterns in a collected dataset after fieldwork, and Synthetic Personas, which are AI-powered survey respondents built from anonymized first-party panel data. The product materials place both within wider quantitative and qualitative research workflows.

Product details

Information from the company's product materials.

Primary category
Sample augmentation

HarmonAIze Boost is defined as a post-fieldwork synthetic-data tool for amplifying insight on hard-to-reach or low-incidence groups.

Toluna Group terms: HarmonAIze definitions

Offering
Boost and Synthetic Personas

The supplier defines Boost and Synthetic Personas as separate HarmonAIze tools, with the latter used in its automated creative and claims-testing products.

Toluna Group terms: HarmonAIze definitions · Toluna: Creative Pre-Test Instant · Toluna: Claims Test Instant

Research posture
Task-specific synthetic research

The public materials describe different workflows for post-field augmentation and for evaluating creative, claims and other structured research stimuli with synthetic personas.

Toluna Group terms: HarmonAIze definitions · Toluna: Creative Pre-Test Instant · Toluna: Claims Test Instant

Access
Research engagement

The provider presents HarmonAIze products as part of its research and Toluna Start offerings; the material reviewed does not state a general self-service price.

Toluna: Creative Pre-Test Instant · Toluna: Claims Test Instant

Research methods and outputs

Methods described by the company.

  • Post-field augmentation

    Toluna defines HarmonAIze Boost as a tool that amplifies patterns in existing data to extend analysis of hard-to-reach or low-incidence segments, without additional data collection.

    Toluna Group terms: HarmonAIze definitions

  • Synthetic-persona testing

    The supplier documents Synthetic Personas as survey respondents used to evaluate creative, claims, ideas, flavors, product attributes and brand messaging in its automated test products.

    Toluna: Creative Pre-Test Instant · Toluna: Claims Test Instant

  • Structured quantitative exercises

    Toluna's Claims Test Instant announcement describes using multiple MaxDiff exercises within a survey workflow. Its creative-testing product documents quantitative results for advertising stimuli.

    Toluna: Claims Test Instant · Toluna: Creative Pre-Test Instant

Data and study setup

Data and settings the company says teams can choose.

Reported results

Results reported by the company, with details about how they were tested.

Provider-reported creative-testing comparison

Toluna's Creative Pre-Test Instant page reports that its synthetic-persona product can deliver results that are up to 90% accurate to traditional human surveys. The same page says the product combines synthetic personas with the supplier's benchmarks.

This is a provider claim for a named creative-testing product. The page does not provide the comparison design, evaluated markets, question set or complete metric definition needed to treat the figure as a general result for all HarmonAIze uses.

Toluna: Creative Pre-Test Instant

Study limits

  • Boost is not new respondent recruitment

    Toluna defines Boost as amplification of patterns in an existing dataset without additional collection. The suitability of an augmented result therefore remains tied to the original fieldwork, its sample and its measures.

    Toluna Group terms: HarmonAIze definitions

  • Do not generalize one product claim across all workflows

    The public 90% figure is stated for Creative Pre-Test Instant. It does not establish equivalent performance for Boost, Claims Test Instant, all markets, all languages or every research design.

    Toluna: Creative Pre-Test Instant · Toluna Group terms: HarmonAIze definitions

Sources

  1. Toluna Group terms: HarmonAIze definitions · Provider product definitions · March 2025
  2. Toluna: Synthetic Personas and cultural nuance · Provider methodology overview · 7 May 2026
  3. Toluna: Creative Pre-Test Instant · Provider product and validation claim
  4. Toluna: Claims Test Instant · Provider product announcement · 14 April 2026

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