Synthetic respondents
AI-simulated survey participants, measurement and validation.
Open research libraryRESEARCH LIBRARY
Explore the evidence by topic.
Published research supporting SMR's guide to synthetic market research, organised for deeper reading.
Simulated consumers and personas
Simulated consumers, persona systems and generative agents.
Open research librarySynthetic market research
Conjoint analysis, choice experiments and research applications.
Open research librarySynthetic data
Methods, privacy, disclosure control and official statistics.
Open research libraryDigital twins
Consumer, human, urban and industrial digital twins.
Open research libraryGovernance and privacy
Regulation, governance and privacy-enhancing technology.
Open research libraryStart with the guide.
The guide explains what the evidence means for research buyers, teams and decision-makers.
Read Synthetic Market Research 101