Synthetic respondents
AI-simulated survey participants, measurement and validation.
Open research libraryRESEARCH LIBRARY
Synthetic market research by topic
Published studies cited in SMR's guide to synthetic market research, grouped by topic.
Simulated consumers and personas
Simulated consumers, persona systems and generative agents.
Open research librarySynthetic market research
Conjoint analysis, choice experiments and research applications.
Open research librarySynthetic data
Methods, privacy, disclosure control and official statistics.
Open research libraryDigital twins
Consumer, human, urban and industrial digital twins.
Open research libraryGovernance and privacy
Regulation, governance and privacy-enhancing technology.
Open research libraryRead the guide
SMR's guide explains the research on synthetic market research and related topics.
Read Synthetic Market Research 101