NEWS & COMPANY UPDATES
Product moves, new research and useful ideas. The short version here, the full story at the source.
Company perspectiveArticos argues that buying triggers and evaluation criteria matter more than a fictional profile's age or photograph. It describes building a usable persona from customer conversations.
Company perspectiveArticos describes checking the major assumptions behind a launch before committing the budget. It distinguishes that research from simply building a minimum viable product or running a beta.
Company perspectiveThe company walks through the move from customer research to an audience model. It describes how source data guides the simulation and how modeled answers are checked against reference responses.
Company perspectiveArticos discusses how to ask about buying decisions without steering the answer. The guide covers interview structure, objections and checking whether a script merely confirms the researcher's starting view.
Company perspectiveArticos introduces modeled consumer panels and examines their use across different research questions. It discusses why evidence for one task should not automatically be carried over to another.
Company perspectiveThe company explains two uses of the term synthetic patient: a conversational agent and a generated dataset. Its guide distinguishes research and training uses from decisions about actual patient care.
Company perspectiveArticos examines AI-moderated interviews and synthetic personas as different ways to support ecommerce research. It considers which parts of recruitment, interviewing and analysis each approach changes.
Company perspectiveElectric Twin describes comparing messages across modeled customer groups and following up on their reactions. The article covers study setup, interpreting differences and deciding what needs further testing.
Company perspectiveArticos describes comparing different ways to communicate a product benefit. It distinguishes testing whether wording resonates from establishing that the underlying claim is legally or scientifically supported.
Subconscious describes a simulated replication of a published climate-policy study. Its account compares modeled responses with the original research, providing a worked example of its evaluation approach.
Company perspectiveArticos explains how synthetic shoppers can react to product pages, headlines and price presentations. Its guide focuses on using those responses to refine ideas before testing with customers.
Subconscious discusses human review and escalation before AI-generated findings enter a client presentation. It recommends setting the rules while designing the workflow, rather than after a disputed output.