NEWS & COMPANY UPDATES
Product moves, new research and useful ideas. The short version here, the full story at the source.
The company compares research approaches by the decision being made. Its guide explains how an exploratory question can move from simulation into a recruited study with a sharper brief.
Subconscious uses browser-based Bayesian modeling to separate software architecture from research quality. Its point: where a model runs does not establish whether the study can answer the decision question.
Subconscious discusses Bayesian approaches to marketing questions, including attribution and customer value. It explains why uncertainty ranges still depend on assumptions and do not automatically establish cause and effect.
Company perspectiveArticos compares concept studies, buyer conversations and behavioral tests before placing a product order. It separates early feedback on an idea from evidence that someone will pay for it.
Subconscious sets out what a buyer should be able to inspect in a vendor's probability model. The focus is on tracing assumptions through to outputs and understanding what evidence tests those assumptions.
Subconscious breaks down what vendors mean by AI-driven research. Its buyer-focused guide separates tools that analyze collected responses from those that generate modeled responses.
Company perspectiveKeplar explains why different research products use the same synthetic label. The piece distinguishes approaches by what they generate and the evidence needed to evaluate their outputs.
Company perspectiveStravito reports on discussions about deploying AI personas across research and business teams. Its recap focuses on adoption and how organizations put customer knowledge to work.
The company examines persona exploration during early client work and the evidence needed for later recommendations. The distinction is between developing a question and supporting a claim.
Subconscious considers what to check when a team wants a quick simulated answer. It connects the proposed use of that answer to the model's reference data and previous validation tasks.
Subconscious explores turning a static customer profile into a specific research question. The article focuses on testing decisions rather than adding more descriptive details to a persona.
Company perspectiveBrox asks what informed consent means when a model keeps answering new questions after an interview ends. Its perspective revisits privacy, harm and honesty in an ongoing synthetic-research workflow.