NEWS & COMPANY UPDATES
News about synthetic research products, companies and published research. Each item links to its original source.
For company financing and disclosed revenue or profitability figures, visit Funding & MRR/ARR.
Subconscious uses browser-based Bayesian modeling to separate software architecture from research quality. Its point: where a model runs does not establish whether the study can answer the decision question.
Subconscious discusses Bayesian approaches to marketing questions, including attribution and customer value. It explains why uncertainty ranges still depend on assumptions and do not automatically establish cause and effect.
Company perspectiveArticos compares concept studies, buyer conversations and behavioral tests before placing a product order. It separates early feedback on an idea from evidence that someone will pay for it.
Subconscious lists the assumptions a buyer can inspect in a vendor's probability model. It also asks what evidence was used to test them and how they affect the outputs.
Subconscious breaks down what vendors mean by AI-driven research. Its buyer-focused guide separates tools that analyze collected responses from those that generate modeled responses.
Company perspectiveKeplar explains why different research products use the same synthetic label. The piece distinguishes approaches by what they generate and the evidence needed to evaluate their outputs.
Company perspectiveStravito reports on discussions about deploying AI personas across research and business teams. Its recap focuses on adoption and how organizations put customer knowledge to work.
The company examines persona exploration during early client work and the evidence needed for later recommendations. The distinction is between developing a question and supporting a claim.
Subconscious considers what to check when a team wants a quick simulated answer. It connects the proposed use of that answer to the model's reference data and previous validation tasks.
Subconscious says a customer profile should lead to a research question. The post discusses testing decisions instead of adding more profile details.
Company perspectiveBrox asks what informed consent means when a model keeps answering new questions after an interview ends. Its perspective revisits privacy, harm and honesty in an ongoing synthetic-research workflow.
AnnouncementBluePill has launched a marketplace initially focused on US breakfast-food consumers. Brands can choose modeled buyers for chats, surveys, concept tests and packaging studies.