NEWS & COMPANY UPDATES
Product moves, new research and useful ideas. The short version here, the full story at the source.
AnnouncementBluePill has launched a marketplace initially focused on US breakfast-food consumers. Brands can choose modeled buyers for chats, surveys, concept tests and packaging studies.
AnnouncementKumkuat has launched a platform for testing communications with modeled stakeholders, including investors, journalists and policymakers. It is aimed at corporate communications, investor relations and public-affairs teams.
AnnouncementSimile has announced new Series B funding for its work on human-behavior simulation. Its announcement sets out the company's next stage of development and the investors supporting it.
AnnouncementStravito has announced that its work with Lavazza is a finalist in the 2026 MRS Operations Awards. The company's announcement describes the collaboration and the research operations behind it.
Company perspectiveArticos breaks down different ways to assess a headline or value proposition. The article looks at what a qualitative response can explain and what a live experiment measures.
ResearchElectric Twin describes a preregistered comparison involving seven survey panels and an AI audience, with academic collaborators. Its account explains the study design and the results it uses to assess its model.
Company perspectiveFishDog argues that a human study is itself a measurement with design choices, not a perfect answer key. It discusses what this means when comparing synthetic and recruited research.
Company perspectiveFishDog reviews different forms of survey bias and their implications for evaluating synthetic research. The article asks readers to examine how a reference study collected its answers before treating those answers as ground truth.
Candor examines answers that sound persuasive without offering reliable audience evidence. Its checklist includes looking for suspiciously uniform responses and checking how an answer connects to its source material.
Company perspectiveElectric Twin argues that a fluent average answer can hide meaningful audience differences. The article explains its case for grounding models in customer data rather than relying on a persona prompt alone.
Company perspectiveAlex Cooper discusses why customers may stop responding to surveys and what that means for research teams. He connects the problem to the company's case for using existing customer evidence in simulations.
ResearchIn an eight-market synthetic study, QualiSynth tested whether a psychometric layer created differences between markets. The company reports that its preferred explanation did not hold up, while finding effects within personas.