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SYNTHETIC USER TESTING
Vectorial
Uses modeled audiences to test product journeys, prototypes, campaigns and customer-facing AI agents. Access is through a demo; a waitlist is also advertised.
About Vectorial
Vectorial AI Inc. develops software for research with simulated users. The company identifies Taranveer Singh as co-founder and CEO, Jasmine Kaur as co-founder and Chief Business Officer, and Rahul Garg as co-founder and Chief Product Officer. Its privacy policy identifies the business as based in California, United States.
Vectorial: founders and company background Vectorial: Privacy Policy
SAPIENS audience models
The platform uses its SAPIENS behavior model to construct audiences from demographic, psychological and behavioral information. Vectorial describes using panel data, observed choices, transactions, public information and data partners to build those models. Teams can work with groups of modeled users rather than a single persona answering every question.
Products, prototypes and customer journeys
A team defines its target audience and the experience it wants to test. Simulations can examine a product journey, a prototype, a landing page, a campaign or a customer-facing AI agent. The aim is to explore how different users might respond before releasing a change to real customers.
Vectorial: platform, research workflow and access Vectorial: $3 million seed announcement on GlobeNewswire
Study formats
Vectorial describes survey and focus-group simulation alongside creative, chat and interface testing. Its product history also lists Figma, landing-page and A/B testing capabilities. These are ways of studying modeled responses; they do not turn simulated participants into a sample of people recruited for a new survey.
Working with existing customer information
Clients can supply survey waves, segment definitions, support transcripts, product analytics and other customer information to fit an audience to their own market. Vectorial describes checking a model against an earlier client study held back from the fitting process before using it for new questions.
Reported results
The homepage reports 87% accuracy across held-out studies and separately describes matching people's opinions in a comparison with language models. Vectorial explicitly distinguishes those measures. Their meaning depends on the task and scoring method; the homepage figure is not a measured success rate for every product, audience or commercial outcome.
Access and company funding
Access is through a company demo; the website also advertises a waitlist. A complete public subscription tariff is not listed. Vectorial announced a $3 million seed round on 20 October 2026 to expand its behavioral datasets and model development. The announcement did not disclose recurring revenue, profitability or a valuation.
Vectorial: platform, research workflow and access Vectorial: $3 million seed announcement on GlobeNewswire
Sources
- Vectorial: platform, research workflow and access · Company product page
- Vectorial: founders and company background · Company information
- Vectorial: Privacy Policy · Company information
- Vectorial: release notes · Company product history
- Vectorial: $3 million seed announcement on GlobeNewswire · Company-issued announcement · 20 October 2026
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