Synthetic research companies

Boston Consulting Group

Platform and services

Market Mirror combines customer insight with synthetic twins to explore demand, develop ideas and test reactions to potential products and propositions.

BotsCrew / SyntheticAudience.ai

Platform and services

Provides a consumer-persona workspace with data ingestion and workflows for comparing model responses with human-panel results.

Breakthrough Research

Platform and services

Modeled Communities builds synthetic research panels from interviews with real consumers, supporting concept pretests and exploration before or after a study.

Brox.AI

Platform and services

Pairs consumer video interviews with a Shadow Panel of digital twins. Its workspace separates answers drawn from interviews from modeled responses.

BuildBetter

Platform

Creates personas grounded in customer conversations for message comparisons and annotated reactions to UI screenshots and prototypes.

C5i

Platform and services

Creates virtual consumers using demographic, behavioral and social-listening inputs for concept screening and attitude research.

Chat with Personas: offers conversations with personas generated from public information.

Candor

Platform

Highline Beta's synthetic-research product for problem discovery, concept testing, price testing and value-proposition research. The supplier currently offers self-service and demo entry points.

Cassi.ai

Research service

Custom synthetic research systems: builds custom AI research systems, including synthetic personas and data, for research teams and agencies.

Chorusay

Platform

A synthetic-audience workspace for survey and focus-group teams, with simulated respondent conversations and pre-fieldwork testing.

Clarinova

Platform

Builds synthetic audiences from customer and prospect data for moderated research, message and concept testing, creative evaluation and product decisions. Access is demo-led; plans start at $199 per month.

CMB

Research service

Intelligent Personas models audiences from existing customer research for individual and group conversations, concepts, messaging and strategy. Access is arranged with CMB.

Coridor

Waitlist

Develops synthetic research personas grounded in human data for exploring research questions, messages and product decisions before human fieldwork. Demo and waitlist access are available through the company.

CrowdOS

Platform

Provides Census-grounded synthetic crowds for focus groups and audience questions through a browser workspace and API.

Fan Engagement x CW: offers synthetic fan persona creation within sports marketing research.

CulturePulse

Platform and services

Models audience reactions to narratives and communications, supporting campaign comparisons, reputation questions and strategic scenarios.

Data Reply UK

Research service

Offers a synthetic-audience service on AWS Marketplace for testing campaigns and product launches using Amazon Bedrock models.

DataDiggers

Platform and services

Offers synthetic persona research and related synthetic-data tools.

Decisions Lab

Platform

Tests B2B positioning and messaging with simulated buyers, helping teams compare how different decision-making roles respond.

Deepsona

Platform

Models audience reactions to products, prices, claims and campaign creative. Audience definitions combine demographic, behavioral and psychological traits.

Delve AI

Platform and services

Synthetic Users: AI-generated participants for surveys, interviews and product-concept feedback.

Dentsu

Platform and services

Generative Audiences: offers synthetic audience personas for insight and media planning.

Discuss

Platform

Virtual Personas turns an organization's primary research into conversational audience profiles for exploring concepts and preparing new studies.

DNP

Platform

Persona Insight creates virtual Japanese consumers from population statistics and custom research data for conversations about products and marketing.