Synthetic research companies

Talp

Platform

Uses simulated personas for advertising feedback, interface and Figma testing, and digital focus groups. Access is arranged through the company; its strategy simulation tool is in closed testing.

Offers simulated participants for interviews, surveys, journals and concept or media reviews within a research platform that also supports studies with real people. A seven-day trial can be requested through Terapage.

Tezign

Research service

atypica.AI deployment: delivers synthetic consumer research using atypica.AI, including persona interviews and analysis for product and market questions.

The Insights Company

Platform and services

Builds audience simulations from interviews, surveys and first-party data.

Toluna

Platform and services

HarmonAIze Boost: Post-fieldwork synthetic augmentation for smaller or hard-to-reach survey groups. Synthetic Personas: Synthetic survey-taking personas for screening claims, ideas, flavors and brand messages.

TOPPAN

Research service

Simulates Japanese consumers for product, message and campaign testing.

Trinity Life Sciences

Platform and services

InsightsEDGE Digital Twins: offers research-grounded synthetic stakeholder personas for life sciences decisions.

Uniphore

Platform and services

Marketing AI combines customer digital twins and customized language models to explore marketing outcomes before committing campaign budgets.

Uxia

Platform

Uses AI testers to explore interfaces and answer qualitative research questions, supporting early UX and product-design reviews.

Vectorial

Platform

Uses modeled audiences to test product journeys, prototypes, campaigns and customer-facing AI agents. Access is through a demo; a waitlist is also advertised.

Verve

Platform and services

Verve Vero combines intelligent personas and simulations with research services and consulting for ongoing customer and business questions.

Viewpoints.ai

Platform

Viewpoints: offers synthetic panels for concept, advertising and survey research.

Voxlabco

Platform

Operated by Soft a Tu Medida, Voxlabco offers Colombian synthetic focus groups and surveys, with prototype and audiovisual feedback for exploratory research. A free trial and paid monthly plans are available; features vary by plan.

Vurvey Labs

Platform and services

Uses its People Models to create simulated populations for creative validation, market scenarios and product innovation.

Wenjuan.com

Platform

Virtual digital-human sample: offers virtual respondent samples alongside human survey samples.

Work by AI / ProxyTalk

Platform and services

ProxyTalk runs synthetic interviews around a research brief and target audience, returning reports with interview transcripts for concept and message exploration.

WPP

Platform and services

PersonAI by Satalia turns existing audience descriptions into interactive personas for conversations, creative tests and simulated focus groups.

Yabble

Platform and services

Virtual Audiences: AI-generated audiences for exploratory research and concept feedback, including visual stimuli.

Yatabase

Platform

Combines synthetic personas, interviews and surveys in one workspace for research questions and follow-up analysis.

YouGov

Platform and services

Parallax and AI Personas provide conversational audience twins grounded in panel data for concept, brand and customer research. YouGov also owns Yabble.

Zappi

Beta access

Synthetic Idea Pre-Screener uses synthetic respondents to shortlist early product ideas before human research. Its beta is available through Zappi account teams for consumer goods and quick-service restaurants in the US and UK.